Simply, a traffic exchange is an advertising network which many people use to drive traffic to their websites. It is especially useful for those who are on a budget, because the best part is that these programs are usually free to sign up with and start using right away. The service provides free traffic/visitors for their members, in that particular network. The basic use for traffic exchange programs is simple, you browse other members’ sites to earn credits of your own, and in return your site will be viewed by other members conversely. Typically on a 3:1 or 2:1 ratio, meaning for every two or three pages you view, you earn 1 credit in exchange, hence the term "Traffic Exchange".
Once you become part of a Traffic Exchange network you must sign in and navigate through the components to get more familiar with the members area. Also to start surfing for credits. The word “surfing” means when you view one page at a time for a minimum of 10 to 20 seconds, until the countdown timer stops, and then you must click the correct image to receive a credit. After building up traffic credits, go back into the members area, and assign your credits to the sites that you decided to promote. With most traffic exchange programs there is a standard ratio of 2:1. Meaning for every two credits you will receive one view of your page. However, if you would like a better credit exchange ratio then you can always upgrade your membership. A good strategy would be to join a number of T.E. programs to increase your page exposure; get a multi-tab browser (firefox.com) to surf on several programs in one window. This can be used when you are manually surfing. Another type of surfing method is auto surfing which I would not recommend, because it runs on its own auto timer, so your page may never be viewed by an actual person.
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