* Huge Exposure: Marketing your business online through social networking websites gives you a huge number of prospective, clients, and/or customers. YouTube alone has over 1 billion users and growing. Many visitors are potential prospects.
* More Pointed Exposure: When you use a blog platform to provide information on your business or product, you'll begin to boost the number of people that come to your website over time. By providing quality content, specifically for your product or business. People who search for information online, will look for things that are in relation to what they're searching for, which you are able to provide. Also you are not marketing to people who may not need your product or service, but rather, to people who are actually interested in it. I highly recommend starting a blog for group discussions and social gatherings online, on a specific topic.